Since 1990, Duende Pictures has conducted Media Literacy workshops in New York City’s public schools as well as at programs of the New York City Mission Society and the Children’s Aid Society. During these workshops, students (K-12) are guided in the analysis of mass media (TV and Internet in particular) and encouraged to think about the impact that media has in their lives. The development of the students’ critical thinking skills are complemented with hands-on instructional workshops where students learn script writing along with camera and video editing techniques.
Following the themes and subjects of the curriculum of their particular school grade (from social studies, to language arts, to science, to visual arts, to violence prevention programs), the students write and produce their own television programs. The student-produced videos are then broadcast on a bi-weekly series on NYCTV-Channel 74.
Many of the videos produced during these Media Literacy workshops have been selected in numerous national and international festivals, including: Chicago International Children’s Film Festival, National Inner City Youth Video and Film Festival, Reel Teens Festival, Kids TV International, International Television Festival of Barcelona, and Shortie Washington Festival.
Recent awards and recognitions include: The 2006 Shortie Award for Best Documentary, and 2006 and 2004 Community History Project Award from the Office of Manhattan Borough President.
The magazine "Access Learning-Cable’s Guide to Education Resources" featured Duende Pictures’ Media Literacy program in their December 2005 issue.
In May 2007 MultioRio/Rio Media interviewed Jordi Torrent about Duende Pictures's Media Literacy Program.
Duende Pictures is co-organizer of MEDIA: Overseas Conversation Series.